One of the best ways to engage your audience is gamification. Gamification is the principle of adding gaming elements to non-gaming activities.
In a few cases, it is a marketing strategy for a product or service. Read below to learn how the power of games can help increase customer engagement and drive retention.
One of the natures of game mechanics is to figure out where the player is in the game, what level they came from, and how much is left.
People want to feel like they're making progress, and gamification allows them to apply that aspect of the game to their marketing campaigns. Imagine the same amount of fun a prospect gets from your website/app as he did when he indulged in a video game.
Because that sense of accomplishment releases dopamine in the user's brain, tying your business to a sense of enjoyment and ultimately creating positive results for your brand association.
An example of using a progression mechanism is to provide a progress bar or level in your game experience. Using a progression mechanism not only helps users understand how far they have come in their gaming experience but also helps them see how close they are to achieving their highest score on competitive leaderboards is also helpful.
These mechanisms work together to help users set goals and stay motivated throughout their campaign interactions. The aim is to sustain app user motivation.
All the while unwittingly maintaining the original purpose and information of the marketing campaign, whether to raise awareness of a new product or service or simply to provide a front of mind, they are attached to the brand, spending a lot of time.
Increase User Engagement with Gamification Marketing Ultimately, game-based marketing is a great way to effectively increase user retention. There are many reasons why it works, from psychological principles to the mere fact that the game is engaging and fun.
PRO Gamification pays close attention to detail to deliver a high-quality final product with a fast turnaround and at an affordable price. If you're ready to increase app user engagement, request a quote for gamification services today.