The gamification market has a global value of USD 9.1 billion in 2020 and is expected to register a growth rate of 27.4% by 2025, totaling USD 30.7 billion. Developing a gamification strategy for your app can help you retain users longer and create a more satisfying user experience. The corporate sector, the largest user of game-based learning solutions, achieved 47.5% growth in 2019.
Gamification can also help increase organic installs and increase revenue from in-app purchases and in-app advertising. This guide defines what gamification is and shares application gamification strategies that can be implemented in non-game applications as well.
What is your app's gamification strategy? Gamification is a method of implementing gaming elements in mobile applications. It can be used to optimize key KPIs such as retention, sessions, churn, and return on ad spend (ROAS) to improve overall user experience while keeping users motivated and focused on their goals. increase.
App gamification design uses basic psychology to keep users engaged. A gamified mobile app ensures that users are rewarded with a sense of accomplishment that motivates them to come back and use the app longer. This will give you a competitive advantage and help you reach your growth goals.
Implementing game elements in your mobile app doesn't require you to redesign your entire product. You can develop a gamification design for your app and embed it as an additional feature.
Why is gamification an effective mobile app strategy?
Gamification of mobile apps has four main advantages.
Generating organic installs Implementing the design elements of a gamification app makes the app stickier. By creating a satisfying user experience, users will share your app with their friends and generate organic installs. For example, a fitness app with gamified elements can also offer users the opportunity to share their achievements on social media. This user-generated content is a smart way to increase brand awareness and for users to celebrate achievements with friends and family.
Increase user motivation and increase user retention Gamification apps are designed to keep users active longer. This can have a significant impact on lower retention and churn rates. Unleash your creativity: Adding a gaming element to your mobile app can unleash your users' creativity and create a more exciting and enjoyable experience.
Make user onboarding fun User onboarding should be fun to avoid high churn. It's also important to give users all the information they need to use your mobile app. By providing a more engaging way to onboard your users, they can have fun during the educational process and get the most out of your app over time.